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Your vision and your new eyewear are important to us. 

As we know that problems can arise, we will always do our best to help you if your glasses or contact lenses aren't doing what they're supposed to be doing.

Please contact us right away if you need help with your glasses or contacts!

When you place your order, we'll go over our policies and warranties with you. 

If you have questions or need help with your order, let us know as soon as you can!

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Notice of Privacy Practices (NPP)

This Joint Notice of Privacy Practices (Notice) describes how health information about you may be used and disclosed and how you can get access to this information. Please review it carefully. The Notice is being provided to you on behalf of Eyedentity, INC., its medical staff and providers (collectively referred to herein as “we” or “our”).

Eyedentity is committed to protecting the confidentiality of your health information. We are required by law to maintain the privacy of your Protected Health Information (commonly called PHI or health information), including PHI in electronic format. We are also required to notify you of our legal duties and privacy practices regarding your health information and abide by the practices of this Notice, unless more stringent laws or regulations apply. 
Patient information is not shared with third parties for marketing purposes.

Application of this Notice

The information privacy practices described in this Notice will be followed by: 

  • Any health-care professional who treats you.

  • All facilities, departments and units.

  • All workforce members such as employees, medical staff, trainees, students, volunteers, and other persons under our direct control whether or not they are paid by us.

  • This Notice provides detailed information about how we may use and disclose your health information with or without authorization as well as more information about your specific rights with respect to your health information.

Uses and disclosures of your health information that we may make without your authorization

To Contact You & Specified Contacts: Your information may be used to contact you or your parent or guardian, to remind you about appointments, provide test results, inform you about treatment options or advise you about other health-related benefits and services. Patient information is not shared with third parties for marketing purposes.

Treatment: Your information may be shared with any healthcare provider, lab, supplier, or distributor who is providing you with health-care services. This includes coordinating your care with other health-care providers and providing referrals to other health-care providers. Examples of health-care providers who may need your information to treat you include your doctor, pharmacist, tech, optician, optical staff, and office staff. We may also use your information to contact you for appointments and to provide information about health-related products and services that we believe may be helpful to you. We may share your information electronically with your health-care providers in order to make sure they have your information as quickly as possible to treat you.

We may share your health information with any family member, friend, guardian, or specified individual who is involved in assisting with your health care. We will only do this if you agree or do not object, and will only share with them the information they need in order to help you. If you are unable to either agree or object to such a disclosure, we may disclose your health-care information as necessary if we determine that it is in your best interest based on our professional judgment. We may disclose health information to a family member, relative, or another person who was involved in your health care or payment for health care when you are deceased if not inconsistent with your prior expressed preferences.


HIPAA Form Authorization for Records Release is required to be signed at every annual appointment. The text reads:
HIPAA Authorization for Records Release:
I authorize Eyedentity Inc to communicate with and/or disclose my health records including, but not limited to, diagnoses,
test results, treatments, and billing records for all conditions with persons(s) or organization(s) via email, text, fax, and
mail. Person(s) and organization(s) include, but are not limited to, myself, my direct family members, doctors responsible
for my health care, my pharmacy, law enforcement, my insurance company and/or auditors associated with my insurance
company. I understand that I am permitted to revoke or limit this authorization to share my health data at any time and can
do so by submitting a request in writing to Eyedentity. This request can be delivered in person, via text, or via email.
If I am in witness protection or my demographic or health record information must be kept confidential, I will tell Eyedentity
and confirm that the persons(s) or organization(s) that are safe to share information with are listed on my account. I
understand that my demographic information will be on the claim submitted to my insurance company and that I can
choose to pay out of pocket and seek reimbursement from my insurance company.

Payment: In order to obtain payment for your health-care services, we may have to provide your health information to the party responsible for paying. This may include Medicare, Medicaid (state health plan) or your insurance company. Your insurance company or health plan may need your information for activities such as determining your eligibility for coverage, reviewing the medical necessity of the health-care services provided to you or providing approval for hospital services or stays.

Health-care Operations: Your health information may be used in order to support our business activities and to assure that quality health-care services are being provided. Some of these activities include quality assessments, peer or employee review, training of medical personnel, licensure and accreditation, data aggregation and audits by regulatory agencies.

We may share your PHI with third parties who perform services such as transcription, billing, and communication. In those cases, we have written agreements with the third parties that they will not use or disclose your health information except if permitted by law.

Other uses and disclosures that we may make WITHOUT your authorization

There are a number of ways that your health information may be used or disclosed without your authorization. Generally, these uses and disclosures are either required by law or for public health and safety purposes. When Required by Law: We may use or disclose your health information when required by law. If this happens, we will comply with the law and will only disclose the information necessary.

Public Health: We may disclose your health information to a public health authority for public health activities. Public health activities include preventing or controlling disease, injury, disability, and responding to reports of abuse, neglect or domestic violence. We may disclose your health information to a person or agency required to report adverse events, product defects or problems, biologic product deviations, or for product recalls, repairs or replacements. Any disclosures of this nature will be made consistent with state and federal law.

Health Oversight: We may disclose your health information to health oversight agencies for oversight activities authorized by law, such as audits, investigations and inspections. Health oversight agencies include government agencies that oversee the health-care system, government benefit programs, government regulatory programs and civil rights.

Legal Proceedings: We may use or disclose your health information in response to a court or administrative order in an
administrative or judicial proceeding, or in response to a subpoena, discovery request or other legal process.

Law Enforcement: We may use or disclose your health information for law enforcement purposes. Examples include (1) responding to legal processes; (2) providing limited information to identify or locate a suspect; (3) providing information about crime victims; (4) reporting suspicion that death has occurred as a result of criminal conduct; (5) reporting a crime which occurred on our premises; and 6) for medical emergencies, reporting where it appears likely a crime occurred.

Preventing a Serious Threat: We may use or disclose your health information if we believe in good faith that the use or disclosure is necessary to prevent or lessen a serious and imminent threat to the health and safety of a person or of the public. Disclosure may only be made to a person reasonably able to prevent or lessen the threat.

Military Activity and National Security: We may disclose the health information of Armed Forces personnel: (1) for activities deemed necessary by appropriate military command authorities; (2) for the purpose of a determination by the Department of Veterans Affairs of your eligibility for benefits; or (3) to a foreign military authority if you are a member of that foreign military service. We may also disclose your health information to authorized federal officials to conduct national security and intelligence activities, including the provision of protective services to the President or others legally authorized to receive information.

Inmates/Arrestees: We may use or disclose your health information to a correctional institution or law enforcement official if you are an inmate of a correctional facility or are in custody and the information is necessary to treat you or protect the health and safety of you, other inmates, employees at the correctional facility or others.

Workers’ Compensation: We may use or disclose your health information as necessary to comply with workers’ compensation laws and other similar legally established programs.

Disaster Relief: We may disclose health-care information about you to an entity assisting in a disaster relief effort so that your family and friends can be notified about your condition, status and location.

Uses and disclosures of your health information that we may make WITH your authorization

Certain uses and disclosures of your health information, including marketing, sale of health information or release of notes, will be made only with your written authorization. You may revoke an authorization in writing at any time, except to the extent that we have already taken action in reliance on the authorization.

Uses and disclosures not otherwise described in this Notice will be made only with your written authorization.

Federal and state laws may place additional limitations on the disclosure of your health information for drug or alcohol abuse treatment programs, sexually-transmitted diseases, or mental health treatment programs. When required by law, we will obtain your authorization before releasing this type of information.

Your Rights

Right to Request Restrictions: You have the right to ask us to place restrictions on the way we use or disclose your health information for treatment, payment or health-care operations. We will consider your request but are not required to agree to the restriction (except as described below). If we agree to a restriction, we will not use or disclose your health information in violation of that restriction, unless it is needed for an emergency. If a restriction is no longer feasible, we will notify you.

Right to Restrict Disclosure to Health Plans: You may request in writing, at the time of service, that we not disclose information to health plans where you have paid for items or services out of pocket in full. We must agree not to disclose this information to your health plan if certain conditions are met.

Confidential Communications: We will accommodate reasonable requests to communicate with you about your health information by different methods or alternative locations. For example, if you are covered on a health plan but are not the subscriber, and would like your health information sent to a different address than the subscriber, we can usually do that for you.

Breach Notification: You have the right to receive notification of breaches of your health information as required by law.

Access to Your Health Information: You have the right to receive a copy of your health information that we maintain, with some limited exceptions. You may request access to your information in writing and you may request a copy of your information in electronic format. We reserve the right to charge a reasonable fee for the cost of producing and providing your health information. You have the right to request that your health information be sent to any person or entity, such as another doctor, caregiver or online personal health record.

Amendment of Your Health Information: You have the right to ask us to amend any of your health information. 

Accounting of Certain Disclosures: You have a right to a listing of the disclosures we make of your health information, except for those disclosures made for treatment, payment or health-care operations, or those disclosures made pursuant to your authorization. The type of disclosures typically contained in a listing would be disclosures made for mandatory public health purposes, law enforcement, legal proceedings, or for other required reporting such as birth and death certificates. Exercising Your Rights: To exercise any of the above rights or if you need to share your health information with someone for purposes other than those listed here, contact our Health Information Management department at 425-822-7685.

Questions and Complaints about Privacy Rights 

If you have questions or are concerned that any of your privacy rights have been violated, please contact our Privacy Officer at 425-822-7685.

You also have the right to complain to the Secretary of Health and Human Services at:

Office for Civil Rights
U.S. Department of Health and Human Services
2201 Sixth Avenue - M/S: RX-11
Seattle, WA 98121

You will not be retaliated against for filing a complaint.

Changes to this Notice

We reserve the right to change the terms of this notice and to make the new notice provisions effective for all personal health information we maintain. The revised notice will be posted at our places of service and on our website at You can request a copy of the current notice at any time by calling 425-822-7685.

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